McElwee Web Design § Portfolio

Timothy J. McElwee

email: tim@mcelweewebdesign.com

Print & Identity Design

Peabody Professional Institutes

I created graphics for the Peabody Professional Institutes' Summer 2005 offerings using an image of the most distinctive building on campus with a bright purple—both commonly used in Peabody print pieces—to provide a cohesive and visually interesting identity.
LPO Ed.D. Brochure

This is a simple brochure created for potential advisory board members of the LPO Ed.D. program. I focused on clear typography with punches of color in the headings and tables.
LPO End of Year Summary

For the end of year summary, or "by the numbers," the numbers associated with department accomplishments over the academic year became the focus, as most faculty and staff were aware of these endeavors, but not necessarily the number of people or dollars involved.
AEFA Conference Abstracts

I compiled the abstracts for the AEFA 2005 annual meeting to accompany the official program, hence no cover page. I tried to focus attention on the content of each presentation by placing descriptions and titles in main, left column.
IES Grant Proposal Cover

This proposal cover posed a challenge to convey a focus on excellent teaching while incorporating the logos of participating research institutions and school districts. I tried to achieve this by using type and an off-center photo to draw attention to the teacher while using the negative space to group the institutions' logos.
Breast Cancer Candle Tags

These tags accompanied candles, whose profits were donated to breast cancer research.
GD Graphics Library Icon Submission

This is the application icon submitted for the GD Graphics Library icon competition. It was designed to represent GD library's flexible, server-side creation of graphics where elements could be "pealed back" on the fly.
Trailblazer Icon Submission

This was a submission into the Trailblazer icon competition. It was meant to represent the programs intent of leading users back to a website that they'd found on a previous search without bookmarking and could no longer find.

Portfolio

Websites

Irish Connections

A design for my father's tour company to better showcase tour features and photography taken on previous tours.
Vanderbilt University

I created a style sheet based upon a Vanderbilt Creative Services design for the Vanderbilt University redesign that was live from August 2005 until August 2007.
School Choice Center

I created the School Choice Center site to provide an initial presence for this federally funded education research center, with the intention that it will serve as a hub for information dissemination to partner institutions and the general public.
Peabody Style Sheet Design

I created a style sheet to enact a design from Vanderbilt Creative Services and to provide maximum HTML control for the webmaster and Peabody web team.. One style sheet controls all Peabody pages, including design variations for departments and centers.
Top Notch Hockey League

This is a partially completed design for an online hockey league using NHL 2005 from EA Sports. Though timeline and budget changed, it features a nice DHTML menu while fitting into the exitsting site structure.
Peabody Journal of Education

The PJEwebsite serves as journal's Vanderbilt web presence, providing abstracts for each article and a means of accessing features from the publisher's website for those who begin their search at Vanderbilt's website.
LPO Ed.D. Program

A proposed design to provide a professional and attractive website for the LPO Ed.D. Program.
Guthrie Gram—LPO Newsletter

A proposed design for the monthly e-mail message from the chair of the department, trying to capture the feel of a late nineteenth or early twentieth century letterpress posting.
Peabody Center for Education Policy

A redesign and expantion, the Peabody Center website was created to provide information about researchers, research projects, news updates, and sponsored seminars.
UNC CATIE Project

CATIE's site serves as an informational respository for potential patients, their families, and researchers. Navigation and overall feel was improved by separating the two major areas of the study with the colors of the logo and tying them together on the homepage where the connection made the most sense.
UNC Schizophrenia Research Center

The Schizophrenia Research Center's site serves as the public face of the research center and it's investigators. It was challenging to reach a consensus about the design and symbolism, but the final outcome is simple and unique.
GVSU ARSP Division

Here I have created a site for a division which provides a great deal of information and service to the campus. I've tried to maintain some of the top-level layout and design elements within the program sites in order to create a more unified experience. Some of the program sites include the two sites below.